When it comes to Search Engine Optimisation and promoting your website online in general, many webmasters are often concerned about how best to spend their time.
A lot of webmasters spend their time on-site, developing fresh quality content and dealing with structural SEO issues, other webmasters focus the majority of their time off-site, building links and forming partnerships - so, which is the best strategy for you? The truth is, if you want to advance your visibility in search, then you will need to focus on both on-site and off-site aspects of Search Engine Optimisation, and this typically revolves around: • Creating quality content webmasters actually want to link to.
• Building authoritative links from other useful and relevant resources.
• Forming partnerships online and driving more referral traffic back to your website.
Content Development: If you want to increase your visibility in search, then content development should act as the cornerstone of your SEO Strategy.
One of the major misconceptions people have about developing content is that it's done purely with a view to advancing position in search - or in other words, you should write content with search engines in mind.
However, this could not be further from the truth - the ultimate aim with content development should be to develop quality content that people actually want to link to.
Not only will this add value to your web presence, but it will also improve your visibility in search - your website will only benefit from additional links pointing into your website, as a result of quality content creation.
Link Building: About 70% of your time should be focussed on generating quality links back to your web presence.
One of the major misconceptions with link building is that quantity is more important than quality - however, when it comes to link building you should be focussed predominantly on building links to your website from a wide range of different and authoritative resources.
For example, many webmasters try to secure site wide backlinks or rather links which point back to their site from hundreds of different pages on the same website.
While this won't necessarily impact negatively on your visibility in search, the optimal strategy would be to distribute these links across hundreds of different websites (rather than from just one resource).
Forming Online Partnerships: Partnership building is a crucial component in Search Engine Optimisation - this strategy involves building up real relationships with other webmasters who own sites which are broadly relevant to your own.
You can then, once the relationship has been established, rely on these webmasters to continually reference and link back to your website.
This approach is particularly useful if you want to acquire links to a range of your web properties and the idea should always be to try and get yourself noticed by the bigger players in your niche.