There seems to be a trend in network marketing.
Many new and veteran MLM distributors are not shown how to market their network marketing business.
They are not shown how to do their own MLM advertising and Internet marketing to generate their own targeted traffic and leads.
The only suggestion, that's being made to network marketers is to buy generic home business opportunity leads from a lead company.
This has nothing to do with MLM advertising.
Advertising your business is about exposing your opportunity to a targeted group of people that will be interested.
It's about learning how to advertise and at the same time fund all your advertising cost so you can make money up front to keep you in business.
Buying generic home business opportunity leads from a lead company because your upline tells you is not the only way to build your business.
It may be for them but that doesn't mean it will work for you.
MLM advertising is about you being in control of your network marketing business always.
Many upline leaders and mentors are not teaching actual marketing and advertising to their team.
It may be because they don't know how themselves or just don't want to teach it.
All they tell them to do is to buy leads and cold call them for hours upon hours.
Here is the challenge with this concept.
Network marketers that keep spending their money on these leads and cold calling, will run out of money sooner then later.
Their is no return on investment (ROI).
Spending money and making nothing back is not smart business.
Part of MLM advertising is to learn how to do all your own marketing.
MLM advertising correctly takes no more energy to learn then buying leads and cold calling them.
I suggest never outsourcing your lead generation to any lead company.
You never really know were your traffic and leads are coming from.
Plus buying generic home business opportunity leads is not what you should be spending your money on in the first place.
These type of leads are generic in nature and not targeted enough for your network marketing business.
How much more fun and exciting would it be to build your business when you know how to do all your own mlm advertising, Learning how to make money up front so you can generate your own targeted traffic and leads endlessly.
Make a lot of money on the front end even if no one joins you in your network marketing opportunity.
New and veteran distributors will last much longer in your business.
This is because they will never have to worry about their financial budget.
When mlm distributors run out of money, then they run out of leads and end up quitting the business.
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